Monday, August 29, 2011

Typography Questions 2

1) Weight: The density or the lightness of the individual letterforms
2) Width: How wide a letterform becomes for extending or compressing
3) Style: Variations in thickness of stroke in letterforms tat emphasize the appearance of certain characters
4) Font: Font refers to a specific size and style of a given typeface
5) Typeface: Typeface describes a complete alphabet including letters, numerals, punctuation marks, accents, special reference marks, etc.
6) X-Height:The height of the lowercase
7) Cap Height: The height of capital letterforms
8) Leading: The spacing between the lines of letters
9) Letterspacing (Tracking): The practice of inserting tiny spaces between words set in capitals or in small capitals to make more agreeable to the eye
10) How is type measured?: Traditionally, type is measured in points
11) Point: The unit used for the measurement of letterforms
12) Pica: A printer's unit of type size that is equal to 12 points, about 1/6 of an inch
13) How many points in an inch?: A point is equivalent to 1/72 of an inch. 1 inch= 72 points
14) If a letter is set in 36 points, how many inches tall is it?: .5 inch
15) How many picas in an inch: six
16) How many points in a pica?: 12 points in a pica

Wednesday, August 24, 2011

Typography Questions

1) Grid: a two-dimensional structure made up of a series of intersecting vertical and horizontal axes used to structure content.
2) We as designers use grids to allow us to organize pages and bring coherency to a work.  The grid serves as a starting point in which a simple rational design can be achieved.
3) Modular Grid: A grid that has consistent horizontal divisions from top to bottom in addition to vertical divisions from left to right. These modules govern the placement and cropping of pictures as well as text.
4) Margins: The edge or border of something 
Columns: The vertical blocks of content on a page
Gutter: The blank space between facing pages, or also the space between columns of printed text.
Flowline: The horizontal line that appears on a layout within the text, so your eye flows through the page.
5) Hierarchy: The use of size, weight, placement, and spacing to express the parts of page or document.
6) Typographic Color: The overal density of the ink on the page, determined mainly by the typeface, but also by the word spacing. 
7) Ways to achieve a clear hierarchy are to keep in mind all of the elements that one is putting on a page. The size, weight, and placement of each word, letter, or column needs to be evaluated in order to maintain a clear coherent hierarchy. 
8) White Space: The space between elements in a composition, or specifically the space between major elements.
9) Contrast: It is the grouping of two typographic elements, then using different methods of traditional design to create contrast. 

Tuesday, August 23, 2011

My sweet animal for VISC 204

I chose the Ring-Tailed Lemur from Madagascar. I mostly chose this little guy because of the animated movie, me childish but that movie is bomb.


Finding text in the environment around us.